I asked myself a million times why I wanted to completely overhaul my former brand, Dope Show Pins, because I knew for 1) it'd be stressful and 2) it had to make sense to do it.
I went forward with it because I felt limited in DSP, but also somewhat lost. There was no real brand identity, I was just making things I liked without any real rhyme or reason. The niche part of things was missing.
I knew that I wanted to expand my catalogue while keeping things authentic to me. I wanted my personality to come through in this new brand. Thus, MüdyBlüme was born
Müdy is really about being honest about who you are and how you feel. It's about embracing all of one's self, even the dark parts. Some of us aren't a sunflower 24/7 and that's okay. What matters is being aware of yourself and allowing all of your feelings and emotions to happen, and pass.
I personally have a dopamine and serotonin deficiency so a lot of the time, I find it hard to be happy or positive or see the point in anything, but in doing the work to balance those issues, I've found hope for better days. Albeit, with a slick sense of sarcasm and self-deprecation. MüdyBlüme is just about being yourself and not letting the expectations anyone else might have of you fuck with your mentality.
So here's to launching a new, authentic brand!